SEO copywriting is a skill with many valuable uses in IM, and one of those uses is to achieve higher search engine rankings. This article will explore some excellent SEO copywriting tips that have the potential to help you realize higher rankings for your content.
One of the most important elements of your SEO copy is your heading. As you may know, writing with SEO in mind means you need to address both the search engine algorithms in addition to the readers. So the mighty heading has the task of needing optimization, and then it has to get people’s eyes on it and make them keep reading. So many niches, maybe most, have incredible amounts of competition. That is why you need to take heading creation very seriously because it has to get your content read. Headings that make everything clear as to what the content is about plus imply a benefit for reading it is the ticket. A clear and interesting heading naturally sparks curiousity and desire to know more. Also, a well-optimized heading will be recognized as relevant and that will help with search engines. All the search engines look for relevancy and quality in a site, and when a site utilizes the heading to the best, it creates a positive impression. However, keep in mind that your headings should be relevant with your content in every way. Naturally this refers to use of keywords and phrases for each part. One other little SEO trick is to bold your main keyword phrase somewhere near the beginning of the copy. Yes, it will get the attention of the reader, but the main reason has to do with SEO. It gives out an impression that you’re stressing on that one word because it’s important. It’s just another thing you can use to draw attention, so it’s kind of a hook you can use. As stated, bolded keywords do have SEO value although not terribly much, but it’s worth it to do. The thing to keep in mind is to make everything relevant, and that will help your efforts.
Maybe you’ve seen image captions on some websites, and they are simply used to describe the image content. These aren’t really noticed by everyone but there’s a reason why you should be using them on your site. You should use them for SEO reasons because Google will notice them. Captions are another on-page SEO factor you can use. Never stuff anything with keywords, but you can intelligently use your main keyword phrase in them.
Keep these tips in mind, and always continue to learn as much as you can on the subject.
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